Circle of Life

Category: Business

"Circle of Life operates from a deep belief in the interdependence and interconnection of all life. Our commitment is to transform the way humans interact with the Earth and with all living beings.

Circle of Life is a stand for peace, justice and environmental sustainability; and in that space, we create powerful events and meaningful opportunities for people and organizations to make a difference in the world we share." - From CoL web site

The Circle of Life site reflects the stated belief of interdependence from the start. The main page offers the viewer a number of different direction sin which to move. The focus of this case study, though, is on the integration of a blog, by Julia Butterfly Hill, into the main page content.

A blog can provide a very effective way of creating new front page content which can be easily updated by users without a boatload of technical expertise. By integrating latest blog posts on the main page, the Circle of Life site provides repeat visitors with a quick entry into fresh content and a snapshot glimpse into the current activities and thoughts of Julia Hill.