Optimost’s Ad:Tech New York Monday night “Back Nine” after-party (Invite)

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Monday 5p - 8P In addition to the flowing cocktails, guests will be able to partake in a round of golf, Optimost-style. The centerpiece of the event will be a gallery of Web page images taken from the marketing tests of Optimost clients. Guests will cast their votes for the versions of each page that drove the highest conversion rate. For example, will landing page for Time-Life’s ’70s music collection perform better with our without a headshot of Greg Brady on it? Did Dale & Thomas Popcorn sell more holiday baskets with a red or green submit button? Did the words “FREE TRIAL” really spark consumer interest in Real Networks?