When you have a business, part of marketing it is having a blog solely for it. Some businesses might already have a website. But for those who want to know how to start a blog for their business, here is a simple and easy to follow guide to starting a blog business.
Step 1: Choose a Platform
A blogging platform is the software that you could use in order for you to post your contents on the internet. There are various software and sites that you could find. However, for a business blog, you should choose a service that does not have limits on designs, SEO functionalities, and more. You would also need to choose the right theme. Keep in mind that the colors, menu, buttons, and other features would be affecting the success of your blog.
Step 2: Purchase Domain Name and Web Hosting
A domain name is the URL that you would be using for them to access your site. It is best to use the name of your business and then a '.com', if it's available. Once you have your domain name registered, no one can have that same name anymore. Choosing a web hosting is also important. Although you could choose a free one, you won't be able to pick your own domain name. For your business, you might want to pay for services to host your site.
Step 3: Plan Your Blog
First things first, you would need to determine the objective of your blog. What do you want to achieve in your blog? Your main goal should be to attract more customers for your business. Then, know how often you would be updating your blog. One of the most important when planning is deciding how your readers would take action. You can give them options to send an email, click on a link to your sales page, or fill a request.
Step 4: Write Your Content
Before you could write your content for your blog, you would need to decide what 'voice' you would be using. 'Voice' is the style of your writing. Decide on what point of view you would be using for your writing. It is best that you use the same 'voice' in all your contents. You could check out some writing tips from experts or get a writer to do the contents for you. This way, you wouldn't need to worry about writers block. Another important thing to think of is the topic of your contents. You could write about specific topics that you are most familiar with. Or you could write about different topics. Having a broad topic would allow you to reach a wider audience.
Step 5: Promote Your Blog
You can promote your blog through social media. You could also find other websites that are related to your topic or line of business. It is also possible to make more money by displaying some advertisements or trying out affiliate linking. A site like howtostartablog.com offers exceptional services in blogging and content writing. You might want to check it out.