This was originally part of the Del Webb Hiway House complex. They even built a huge theatre next to the resort. On the postcard, the Star Theatre has a Van Buren address, now it is called the Celebrity Theatre and is listed as 440 North 32nd Street.
An ASU paper gives the following information on this establishment: The Star Theater was built in 1963 by Del Webb Corporation as a convention center for the Highway House Resort. During the summers, promoter Buster Bonoff staged Broadway musicals at the theater. In the late 1960s, the theater was renamed the Celebrity Theater and converted to a full-time concert hall, featuring a round center stage and seating 2,650 patrons intimately close to the performers. The 1970s and 1980s saw the Celebrity become the hottest theater in Phoenix, drawing national and international acts like Liberace, Sammy Davis Jr., Nat King Cole, Cream, Bruce Springsteen, Bonnie Raitt, and Frank Zappa and hosting musical productions like Funny Girl and South Pacific. The theater rapidly fell into disrepair in the 1990s... Today the Celebrity Theater must compete with similar venues in more attractive neighborhoods.